FAIL
I just posted a new deck of slides to SlideShare this morning. I’d love some feedback. Let me know what you think.
I just posted a new deck of slides to SlideShare this morning. I’d love some feedback. Let me know what you think.
…for my next Slideshare piece. Can you guess what it’s about?
Cows are boring. Everyone knows this. We drive by them in our cars and never give them a second glance. But what if tomorrow one of them turned out to be purple? Would you stop the car and hang around for a few minutes? You bet you would. Purple cows are remarkable. So we take notice.
In his book, Purple Cow, Seth Godin says that all new products, projects, and businesses of any kind must be Purple Cows. They must distinguish themselves from the herd of products, projects and business the world is so used to seeing everyday. Only by being remarkable will they get noticed. And only by getting noticed can they be successful. The worst thing they can do is the same thing as everybody else.
Being a Purple Cow takes creativity. It takes cleverness. It takes innovation. It means learning what’s out there already and rather than using it as a pattern, asking instead how you can do the opposite. And then, once you’ve identified what the opposite is, it means having the courage to actually do it.
Look around at the state of presentations today. Most of us can identify the trends. Bullets. Clip art. Presenters who apologize for poor delivery, content, slide design.
What an opportunity! How hard would it be to be a Purple Cow? To distinguish yourself from the crowd? To be different enough to get the recognition it takes to be successful?
Do you have the courage to make your presentations remarkable?
