When you believe in things you don’t understand,
Then you suffer,
Supersition ain’t the way.
– Stevie Wonder

The late, great Mark Twain is quoted as having once said, “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” This is almost certainly the case with PowerPoint.

Many of the commonly understood and accepted ways to use PowerPoint are wrong. They’re superstitions that we all believe in (or believed in at one time) for no other reason than everyone else believes in them, too. Five years ago, we all believed our smartphones were really smart. It wasn’t until Apple unveiled the iPhone that we had our first glimpse of what could be. After that, we weren’t satisfied with the status quo we had contented ourselves with just hours before.

Some prevalent PowerPoint Superstitions include:

• Add bullet points until the text box is full.
• Use images to fill up whatever whitespace is left after adding your text.
• It’s good to use lots of different fonts on every slide. People like variety.
• If you decide to make a portion of text bold, it’s good to underline and italicize, too. Extra points for changing its color.
• Random transitions give your presentation the extra-special edginess of uncertainty.

The problem here isn’t that people don’t know what rules to follow. It isn’t that we don’t require everyone to study design in school (although this isn’t a bad idea). It isn’t that there’s no one speaking up about how to do slides a better way.

The problem is that people aren’t aware of the problem. They think they know what they’re doing. They think this is how PowerPoint is supposed to be done. And since they don’t see a problem, they’re not searching for a solution.