I went and checked out their website, and read what they’re about. The boldness is related to vision development. I don’t see them making any claims about expanding your baby’s mind… It looks as if they intend it to just be gentle sensory stimulation to put on while you’re cooking dinner and the baby is sitting in their bouncy seat or getting some tummy time. One thing is for certain, I highly doubt they’re suggesting you don’t expose your kids to anything else. From your picture, Ben, it seems you have a child. As a parent, I can certainly see the benefit of having something as soothing as this as some background artwork that my baby can engage with, or not.

I guess I’m defending these a bit because I think they’re really beautiful… and there’s so little out there in the way of baby products that are as carefully considered, from an aesthetic and auditory standpoint. And they don’t make any of the crazy claims like Baby Einstein.